129. Get Brave to Be Visible with Adela Hussain

Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.  You know you need to put yourself out there in order to attract clients.  Yet putting yourself out there can feel scary.  So perfectionism steps in… …Or imposter syndrome… …Or the countless distractions that keep us all playing small.  Well, my guest today has a solution for you.  Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet. Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching! Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales.  Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.   Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode.  But on the way there, you’ll also learn:   1. Why visility really matters for your business.  2. How to build up the confidence to put yourself out there.  3. Big mistakes to avoid when you pitch yourself.  If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness.  Okay… with that here’s Adela Hussain TIMESTAMPS: 00:03:16 - How Adela defines authenticity 00:07:00 - How your WHY can inform the how/who you pitch yourself to 00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves  00:14:00 - The distinction between “pitching” and telling your story 00:19:00 - A few common mistakes coaches make when it comes to visibility  00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way CONNECT WITH ADELA: ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press INSTAGRAM: https://www.instagram.com/startupsandco/ FACEBOOK GROUP: https://www.facebook.com/groups/prhero CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: http://dallastravers.com/quiz