#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Hayden Hillier-Smith is an industry leader in online editing. He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing. In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm. Full transcript and show notes Learn more about Hayden Hillier-Smith Subscribe to The Editing Podcast Follow Hayden on Twitter / YouTube *** TIMESTAMPS 00:00 - YouTube Content Is Shifting 01:43 - Hardest Thing About Working For Logan Paul 03:25 - We Are Entering The Next Era Of YouTube 06:33 - Why You Shouldn’t Copy Big YouTubers 08:05 - Why Hayden Went Solo 09:41 - How Do You Reconcile Niching Down? 10:57 - Hayden Doesn’t View Data Like Other YouTubers 12:14 - How Hayden Approaches Making Videos 14:43 - Importance of Early Retention 16:34 - What Creates High Energy? 18:21 - Importance Of Sound Design In Videos 20:39 - How To Choose What Sounds To Use 21:28 - How Does Being An Editor Affect Personal Viewing Experiences 23:00 - Why Start A Podcast? 24:15 - Hayden’s Rules For The Editing Podcast 26:12 - The Editing Podcast Intros Are Insane 27:13 - What’s Been Surprising Since Going Solo? 29:15 - Drama and Negativity Get Views 31:02 - Thinking About Growth Oriented Content 32:29 - Hayden Wants To Improve Life For YouTube Editors 35:01 - How To Hire A Great Video Editor 38:30 - What Should A New YouTuber Be Doing? 39:41 - What To Think About YouTube Shorts 40:37 - The Community Tab Is SUPER Underrated 42:06 - We Love Colin and Samir 44:25 - Why YOUR Perspective Is Important In Content 46:04 - Hayden’s YouTube Predictions 47:43 - Start Investing In Your Audience NOW *** RECOMMENDED NEXT EPISODE → #173: Danny McMahon *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices