#129 – KW21 2026 – Über die Bedeutung von Reifentests am PoS

from Automotive Insights Magazin - www.auto.news · host Kay Lehmkuhl

Automotive Insights in einer kurzen Guerillafolge. Eigentlich waren wir mit dem Thema Reifentest im ersten Halbjahr 2026 durch. Der AutoBild-Ganzjahresreifentest, der seinen Fokus auf Gummis für Elektroautos legt, ist aber aus vielerlei Perspektive ein guter Aufhänger, dem für das Kfz-Geschäft bedeutsamen Themenfeld der Reifentests noch ein paar Beobachtungen hinzuzufügen. Was sind am PoS wirklich die zentralen Verkaufsargumente?

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This episode was published on May 21, 2026.

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