129 | Mastering marketing impact: Creativity, alignment and AI
from The Tech Marketing Podcast
Have a great point of view to add? Send us a text with your thoughts! Uncover the keys to driving impact in a tech-driven world. Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems. The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments. From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results. We also explore the potential of AI as a powerful tool for enhancing productivity and generating deeper insights. Tune in now!
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