129. Retail Shelf Strategy: Win Placement & Growth With Ethan Hirshberg, Ethans

129. You're on the shelf—but not the right shelf—and it's killing your velocity. Placement drives perception, trial, and repeat. If you don't control the shelf strategy, you don't control your growth. In this episode, I unpack what most brands miss after the "sell-in." Getting authorized is only step one. The real work begins with understanding your core customer, educating your retailer, and aligning your merchandising strategy to how shoppers actually buy. We dive into: • Why knowing your avatar changes your pitch • How dual merchandising increases market basket • Why shelf placement determines velocity • How to stop wasting trade spend • The difference between a push strategy and a pull strategy If you want to become more than just another package on the shelf, you need a selling story that helps retailers grow profitably. Get instant access on the show webpage: RetailSolved.com/session129