EPISODE · Aug 2, 2023 · 25 MIN
129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign.
from The Brief Bros. · host Creative Brief Workshops LLC
If only we could see the actual brief. Henry Gomez and I give you the next best thing: our take in another reverse engineering exercise on this week's episode of The Brief Bros. for BMW's unforgettable print campaign. Watch as we take you through our thinking to arrive at what could be the brief.
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129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign.
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