#129 - The 3 Decisions That Drive Your Marketing Plan

This week’s Heads Together episode is all about the three essential marketing strategies every business owner needs to grow: visibility, lead generation, and sales. I talk about why showing up consistently where your ideal clients are (and not just relying on referrals) is a game changer, plus how collaborating and focusing on the right platforms makes all the difference.I also share why building an engaged email list is more powerful than just chasing followers, with some insights from my own experience of filling a beta cohort with just a couple of emails. It’s all about creating trust and connection, without feeling pushy or overwhelming.If you’ve ever felt stuck on how to attract, nurture, and convert the right clients, this episode will give you the clarity you need. Tune in to hear more, and if you’re ready to take things to the next level, there’s a link in the show notes to book a call or join my email list to see how it all works in practice!Contact Me This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com