129. The Rule of 26 with Michael Buzinski

In this episode of Design for the Creative Mind, I had the pleasure of speaking with Michael Buzinski, affectionately known as Buzz, a US Air Force veteran, serial entrepreneur, international speaker, and best-selling author. Buzz shared his expertise on digital marketing for small businesses, particularly focusing on his innovative Rule of 26, which aims to double a company's revenue by increasing three key performance indicators (KPIs) by 26%.   Buzz explained that during the pandemic, he recognized the need for a simplified marketing approach to help small and micro-businesses, like interior designers, thrive. He identified three KPIs that directly affect revenue: website traffic, conversion rates, and average revenue per client (ARPC). By increasing each of these by 26%, businesses can potentially double their revenue.   We delved into the importance of a well-crafted website that not only showcases a portfolio but also filters out clients who aren't the right fit. Buzz emphasized the value of storytelling and creating an experience that resonates with potential clients, leading to higher engagement and conversion. Additionally, Buzz offered tactical advice on generating traffic through social media groups, strategic partnerships, and targeted advertising.   He stressed the importance of diversifying marketing efforts and continuously testing different strategies to avoid reliance on a single source of leads. As a special offer to our listeners, Buzz is giving away free copies of his book, "The Rule of 26," which can be claimed at ruleoftwo6.com. Note: Buzz's book and the text number for business tips are mentioned as resources for listeners, and these details are included in the show notes for easy access.   Connect with Michael:  Get the book here: https://ruleof26.com/ LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ Instagram: https://www.instagram.com/michael.buzinski/ Facebook: https://www.instagram.com/michael.buzinski/     Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production