129 - The Ultimate Giving Tuesday Playbook

Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.In this episode, you’ll discover how to:Craft a single, human-centred narrative that sparks emotion and actionSegment donors and tailor messaging for small gifts, majors, and corporate supportersOptimise mobile-first donation pages and reduce friction at checkoutWrite clear, specific calls to action that lift conversionsUse ethical urgency and matching gifts to motivate givingBuild a 7–8 email post-donation journey that drives retention and repeat giftsTune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.