#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis is part.1 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ what demand generation is+ why your business needs it and its benefits+ the difference between lead gen vs demand genWe'll also share our favourite framework to simplify demand generation. This is a 'must listen' for any B2B marketer that's looking for sustainable growth engines to fuel their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:04:30 What Is Demand Generation?00:11:35 The Core Components of Demand Gen00:13:03 The Five Stages of Awareness00:18:47 The Importance of Being First-Mind00:21:49 Crafting a Healthy Demand Gen Engine00:28:35 The Challenge of Attribution in Demand Gen00:31:47 Demand Gen vs. Brand Marketing00:33:03 Lead Gen: The Good, Bad, and Ugly00:39:22 The Limitations of Lead Gen00:40:58 The Strategic Advantage of Early Demand Gen00:42:09 Framework for Demand Creation00:43:57 Closing Thoughts & What's Next-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E129 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy