129. Working in a city | Jam of Garden Place Balloons

Having gone to New York City for New Year's Eve recently, my mind was kind of blown thinking about running a balloon business in a city that has that much traffic and congestion! So Jam of Garden Place Balloons (in Queens) comes on the show to tell us about some of the ways working in a big city have impacted decisions he's made in his business.   We talk about: how he outsources some of the physical labor, and is implementing automation to help him as a solopreneur how he needs to schedule his decor jobs if they're in the heart of the city the creation of and relationships built through The Balloon Ball (collaboration with Dolly & Eddie of @delloons, Magali of @mpballoonsdecor, Nicolle of @poparazziballoons, Shanay of @balloonsbysb, Jazzmine of @theballoonriver  and Jessie of @mommywithscissors) the journey towards getting his shop just the way he wants and needs it how he worked his way up to get such huge, elaborate installations the difference between working directly with customers vs. event planners how he utilizes his website to display his work and attract the right people   While we were chatting I was browsing his website and was totally mesmerized by some of his work! This interview was a long time coming and even if you don't do business in a large city I know you will pick up some awesome tips to implement in your balloon business.     RESOURCES MENTIONED: 50% off your 1st year of 17hats   Havin' A Party Wholesale (save 5% with code BRIGHT)  Balloon Suite  BalloonCoach.com & Balloon Boss Mastermind   Balloon Ball on Instagram @nycbb2023  Garden Place Balloons @gardenplaceballoons ____________________________   Support the show / join the book club  50 Ideas for Email Marketing | Join the Bright Balloon email list  planner | courses | templates  @thebrightballoon  The Bright Balloon on YouTube