#13 B2B-Kaufverhalten – 2014 vs. 2024

from Der Revenue Marketing Realtalk · host Tim Rath

In den letzten zehn Jahren hat sich der B2B-Markt drastisch verändert. Als Marketer*in ist es entscheidend, diesen Wandel zu verstehen. Tim und Matthis klären in Folge 13 ihres Podcasts, wie diese Veränderungen die Buying Journey beeinflussen und welche Auswirkungen das für Unternehmen und ihre Teams hat.

Episode metadata supplied by the publisher feed · Published Nov 29, 2023

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#13 B2B-Kaufverhalten – 2014 vs. 2024

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