#13 Benjamin Romberg - Head of Global Comms at Qonto - What is the role of communication in

Last year we discussed the important role of partnerships for a successful market expansion - now we’re welcoming back another team member of Qonto! Benjamin Romberg, Head of Global Communications, is leading central PR, Social Media, and Community teams at the European unicorn start-up. Qonto is the leading European business finance solution, making day-to-day banking easier for SMEs and freelancers. Founded in 2016 by Alexandre Prot and Steve Anavi, Qonto now operates in 4 European markets (France, Germany, Italy, and Spain), and employs more than 1,400 people. In conversation with Andrea Vaugan, Benjamin explains how important it is to find the right balance between a coordinated global strategy and market localization. More questions that you’ll find the answer to in this interview: TIMING: At what point in your expansion journey should you take things to the next level and hire senior comms professionals? GROWTH: What are concrete communication goals that support the company’s growth? SETTING UP: How can you build up on the existing brand image and simultaneously localize comms and branding? Benjamin on Linkedin Qonto on Linkedin Andrea on Linkedin Wyngs on LinkedinHosted on Ausha. See ausha.co/privacy-policy for more information.