13. Building and marketing profitable coworking business [with Jamie Russo]

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ Connect with Jamie Website: https://everythingcoworking.com/ LinkedIn: https://www.linkedin.com/in/jamierusso/ --------------------------------------------------------------------------------------------------------------------------- There’s never been a better time to start a coworking space. The opportunity is massive, and people like Jamie Russo are making the playbook accessible. Jamie’s been in the trenches, starting, running, and selling coworking spaces before launching Everything Coworking to help operators build profitable, community-driven businesses from day one. In Episode 13 of 2 Marketers and a Coworking Podcast, we dig into the strategies for building and marketing a coworking business that works for you and your members. In this episode, Jamie shares her insight on: Why “community” is more than a buzzword and how to make it a real asset (but only after you’ve got a profitable model in place first) The common missteps new operators can avoid with the right guidance Balancing financial performance with vibrant culture How to think like a marketer, even if you’re not one (and why you need to) Why a clear brand matters more than ever in a crowded market Plus: Kevin weighs in on why brand positioning needs to happen before you open your doors Taylor speaks on the marketing traps operators fall into and how to dodge them --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.