13.辞大厂，回义乌，手艺人搓出一门百万生意

📿选窄门才是走宽路｜大厂离职后义乌乡村创业实录当同龄人还在格子间里焦虑35岁危机时，她已经回到浙江义乌老家的村子里，在太公留下的百年祖宅做起了手艺人。本期嘉宾天宁，前北京互联网大厂用户运营，现在返乡创业。从2017年把制香当作周末放松的爱好，到现在拥有30多位全国经销商、几万线上粉丝、5人小团队——她用一门冷门手艺，在义乌李祖村走通了创业闭环。把传统非遗香文化与现代审美融合，打造了属于自己的品牌。在这期节目里，我们聊了：从互联网大厂裸辞回村，如何度过"村里人劝你找工作"的迷茫期？一人公司的生存法则：时间精力怎么分配？什么机会该拒绝？冷门手艺如何商业化？从小红书获客到私域成交的完整链路 100多粉的账号，如何帮她赚到6位数？🌟 如果你正在考虑离开大厂、想尝试手艺创业、或者只是好奇"回村也能月入可观"的可能性，这期或许能给你一些真实的参考。📌时间轴03:43 在大厂上班时那种说不清的迷茫感，你有过吗？04:37 什么信号出现时，说明我们该认真考虑「换条路」了？06:48 上班时的「周末爱好」，怎么一步步变成我的主业？15:01 在义乌不做小商品，为什么偏偏选了「冷门手艺」？22:39 一人公司最重要的不是技能，是「精力分配」25:20 选「窄门」才是走宽路——如何找到属于自己的赛道？26:40 有人出更多钱找我合作，我为什么拒绝了？30:59 她学了一周，两个月后在深圳开了店——做对了什么？34:17 小红书怎么到底怎么发，背后的逻辑是什么？37:32 100粉的账号帮我赚了6位数，关键在于这一点38:21 从大厂员工变成村里手艺人，最难的是啥？42:42 怎么让自己「不可替代」？那份独特性是什么？👩本期嘉宾天宁曾经的都市白领大厂人，现在的“返乡青年”创业者。无意踩中了时代风口，通过自媒体+AI走出了一条与众不同的“非遗手工艺商业化之路”🔍 猜你想看李祖村里面天宁的工作室💡 本期金句:"觉得一人公司有点像玩乐高，就是你可以把自己的时间，把自己的精力，把自己的技能，把自己的资源，像拼乐高一样一块块拼起来。""万物非我所有，但是可以为我所用，我觉得这一点在乡村是我的感受最深的。""每个人都是不一样的，那每个人做出来的产品内容都是不一样的，只要你知道自己的优势是什么，然后去发挥它，就不会有这种可能会被替代。"🌟本期福利1.  🎁订阅播客《破局点》加入听友群，并在评论区留言，抽取3位听友，每人赠送价值158元的【鹅梨帐中香】入门款2. 加入听友群可以了解更多详细的和想游学的相关信息~🎬制作人员主播: 周永豪｜剪辑: 留名羊｜辅助制作: 咕舟舟🙋商务合作：[email protected]✍️公众号：破局点TURNING POINT📕小红书&微博&视频号：破局点欢迎加入我们的听友群，成为“破局者”！可以关注公众号【破局点-永豪】，扫描自动回复的图片上的二维码，就可以加到小助手，邀请你入群。在小宇宙查看该单集文稿

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13.辞大厂，回义乌，手艺人搓出一门百万生意

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