13 - Come ti programmano nel supermercato (senza che tu te ne accorga)

from Sette minuti per capire come il tuo cervello ti fo**e · host Massimiliano Zulli - Hypercast

Entri nel supermercato “solo per il latte” e ne esci con sei bottiglie di kombucha, una candela alla vaniglia e la sabbia per gatti... senza nemmeno avere un gatto? In questa puntata ti spiego cosa c’è dietro: • Qual è l'uno-due micidiale che ti convince a spendere di più del previsto• Come supermercati, siti e pubblicità usano questi meccanismi ogni giorno • Come riconoscere le trappole cognitive del marketing della grande distribuzione Una chiacchierata ironica, ma serissima, su come le parole, i colori e i profumi ti spingono a decidere. Spoiler: il marketing non ti manipola sempre, ma spesso ci va molto vicino. 📘 Dal podcast al libro: “Sui social manca il grigio” è il manuale di autodifesa digitale per chi vuole capire davvero come funziona la comunicazione. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Su AMAZON⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 9 minutes long.

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This episode was published on May 24, 2025.

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