#13 Comellink - En devenant B Corp, on ne peut plus faire...

What this episode covers

Comellink est une agence de marketing et communication qui a pour mission d'offrir un marketing pragmatique et réaliste. Certifiée B Corp en février 2024 avec 87,5 points, j'ai la joie de recevoir Christophe Brouttier, directeur général, et Lorane Mathias, directrice social media. Quelques sujets que nous abordons aujourd'hui : Le rôle de l'industrie du marketing dans la transition sociale et environnementale La démarche éco-conçue du marketing chez Comellink Les KPI's extra-financiers en place La mobilisation de la chaîne de valeur de Comellink Comment éviter le greenwashing en tant qu'agence de marketing ? Les apports du processus de certification B Corp #1 Les enjeux stratégiques et opérationnels de l'agence sur les 3 prochaines années Pour en savoir plus sur Comellink : https://comellink.com/ Pour échanger : ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠ Belle écoute, Marine ☀️

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This episode is 37 minutes long.

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This episode was published on May 13, 2024.

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Comellink est une agence de marketing et communication qui a pour mission d'offrir un marketing pragmatique et réaliste. Certifiée B Corp en février 2024 avec 87,5 points, j'ai la joie de recevoir Christophe Brouttier, directeur général, et Lorane...

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