#13 CRM for fintech - Building trust with users, team setup, challenges & opportunities with Andrei Dinca (CRM Lead @ Wise)

Our guest for this episode is Andrei Dinca, the CRM lead at Wise. Andrei has also previously worked as an independent consultant as well as a Senior CRM manager at Memrise. Wise is a UK-based foreign exchange financial technology company founded by Estonian businessmen Kristo Käärmann and Taavet Hinrikus in January 2011. In this episode, we discuss how CRM can be a lever for Growth for Fintech companies.  We explore the key facets of developing a well-functioning CRM team at a Fintech company such as CRM team setup, measurement of CRM impact on Growth, and key pillars of CRM strategy for Wise. Andrei also shares with us his journey of building up a CRM team from 1 to now 18 as CRM becomes a key engagement & growth driver within the company.  You can get in touch with Andrei through his LinkedIn.  Tags: CRM for Fintech, Consumer loyalty, Growth, CRM teams