13: Culture Of A Downline ...

What’s going everyone? This Steve Larsen and you’re listening to another episode of Secret MLM Hacks Radio. Here’s the real mystery. How do real MLM’ers like us, who didn’t cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines, and create extra incomes, yet, still have plenty of time for the rest of our lives? That’s the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   All right you, guys. I have been busy at work here, putting out tons of stuff, trying to put lots of content out and trying to help you guys understand how I approach the MLM world. Now, if you’re brand new to this podcast, know that the purpose of what I’m doing right now is documenting the creation of my next product in the MLM field so that you know how to use these tactics to sell your own MLM products, and to basically sell people into your own downline.   Right now, what I’ve been doing though is I just recently … Not recently. A lot of you guys are probably on it, but in secretmlmhacksradio.com, I give a pretty awesome thing away and it’s something that I used to charge for and it’s five different videos that basically teach you how to sell and duplicate more people into your downline. How to do it in a way that makes you seem like a new opportunity rather than something that’s readily available all over the place.   I mean, you could walk down the street and basically ask anyone if they’re in MLM and I bet you don’t have to go very far to find out somebody else who has the same thing that you have. That’s discouraging because you’ll get the same as everybody else, so you got to do something that's different. Somehow you got to create new value out there, right?   I’ve been really stoked about this. I have been in the internet game for quite a while, and probably about … I don’t think if I can put in years to it actually because I mean, I’ve dabbled around a lot, but what I’m really stoked about is that secretmlmhackradio.com currently has a 68% conversation rate and it’s bouncing between 68% and about 70.6% conversion rate. That’s ridiculous and just so you know, there are hundreds of people that have hit it. It’s not like only five people have hit and that’s the conversion rate.   It’s like 500-ish, I believe that’s the number, have hit that page and it means that 70% of those people have opted in for the free course that I give them and I’ve been watching it and got value out of it. That’s ridiculous by the way. It is not easy to do that and I honestly have never had a page convert that high for anything, and I’m laughing so hard that it is converting that well because it’s usually very hard to even get, depending on what you do, even 30% conversion rates which is quite good in the internet marking space.   It’s like, “Holy crap. This is amazing. I kept thinking what else can I do to create culture and I want you to start thinking about how you do this in your own MLM, as in your own downlines. The money is in the follow-up. The money is always on the follow-up. I was recently interviewing a gentleman for a separate podcast show that I do and he was telling a story about how he has been building internet sales funnels for real estate agents. What he learned and what he realized is that there are several different people out there who they only get just a few leads on purpose. They only want 16 leads a month, just 16. That’s it.   Their follow-up sequence is so good than any more than 16, and they can’t handle it. What? Only 16 leads. What on Earth? I mean, they call three times a day, they text three times a day, they email three times a day. They treat that individual like gold. You have to remember that anytime anyone comes to you and says, “Hey, what’s this MLM thing you’re part of? What is it that you do? How come this is something you’re so passionate about?”   You guys, they’re trying to become a lead. All you got to do is bait the hook a little bit and invite them to be a lead. When they’ve done that, remember that they’ve asked you to do that. Don’t get bossy. Don’t become that guy at the party, don’t become that guy at family reunions. You know what I mean? Don’t get annoying, but remember that sometimes people are just busy. You know what’s funny is one of my buddies when he started testing this, and he’s like, “Hey. In this industry is like literally every single time, what happens is when you do that and you are that forward about what it is that you do in your follow up process to your leads,” he’s like, “it’s funny.”   Let’s say that you had five people that you were talking with. Five people that you’re talking with and you’re calling literally every single day, maybe even three times. You’re texting three times a day. No joke. It sounds and feels like a lot, but to that individual, you guys, how busy are you? I mean, how many times do you forget to do simple things around the house? It’s very much the same way. He said of the five, you’ll lose one because they get annoyed, but he’s like the rest of them, honestly, the biggest thing they always say is like, “I’m so sorry. It has taken me so long to get back to you.”   Don’t be snooty about it. Don’t be like, “Hey, I expect you to join.” You’re coming from a position of value, you’re coming to that individual and you’re saying, “Hey, I’m trying to add value to the [inaudible 00:05:17].” You don’t just say that, actually do it. You care about the person. Just because I’m in internet marketing, does not mean I take the human out of this machine, the human element. It’s very much, it’s all about value building. It’s all about beliefs, it’s all about helping people understand but there is more to life.   Create for yourself a follow up process, create culture, create for yourself a place where people can go and learn more about you where it can remove you out for … I love creating tools and third-party stuff because I don’t have to sit in front of them. If they’re feeling a little bit awkward at first so they got some walls up, I don’t need to be sitting in front of them and saying, “Here,” and shoving stuff down their throat.   What I did is I went and created a Facebook page called … If you go to facebook.com/secretmlmhacks, you’ll see there’s about 800 people on there. I actually got rid of about 500 of them because I only wanted people who are interactive. I didn’t want people who are just showing on there. I wanted the best of the best, the cream of the crop so I actually just got rid of 500 people on that Facebook page. Right now we are a lively group of 300 people and it’s been really fun, I really enjoyed it.   I’m trying to build culture. I’m trying to help people realize that there is a place on the internet that they can go and not feel like they’re just going to get spammed to death by fake robot comments on the internet. The Facebook right now, that’s really what that is for the MLM space. I’m sure, I’ve talked about it before on this podcast but it’s called Expert Secrets and it’s by Russell Brunson. What it is, is a book that teaches you how to create culture. That’s just one part of it but in there, he states that in order to create culture, you’ve got to be able to give people a place to set their eyes up on to. Does that make sense?   You got to be able to say, “Hey, here's the flag. Here’s where you’re all trying to get.” It’s you placing the flag up on the mountain so when you’re talking to prospects, you’re talking to people who are out there who want to get to your opportunity whatever it might be or even who show a little bit of interest. Place that flag up there for them. What is $10,000 extra month worth to you? You know what I mean?...