13: Dr.Yuji Okuno - Pioneering MSK Embolisation, Japanese Healthcare and Building a Clinical Brand

Dr. Yuji Okuno is an Interventional Radiologist based in Tokyo, Japan, and the founder of Okuno Clinics - network of centers dedicated to innovative embolic treatments for chronic pain.In this wide-ranging conversation, Dr. Okuno shares how his deep interest in pathological angiogenesis led to the development of the “Okuno Method,” a novel technique that uses temporary embolic agents to selectively target inflammatory blood vessels. He reflects on his early clinical observations, the translational science that underpins his work, and the decade-long journey to establish a robust evidence base for musculoskeletal embolization.Dr. Okuno also discusses the significant regulatory, academic, and business challenges he faced while launching and expanding his clinic franchise. His story is one of persistence, creativity, and a steadfast commitment to innovation in patient care.He offers thoughtful advice to young interventional radiologists looking to push boundaries and create new pathways within the specialty.This is an inspiring episode for anyone interested in how original ideas, grounded in science and clinical need, can lead to transformative change in healthcare.