13: Earn Trust With Earned Content

Episode 13 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "13: Earn Trust With Earned Content" was published on September 12, 2017 and runs 0 minutes.

September 12, 2017 ·0m · The Digital Tourism Show

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Summary

Earned content is when you tap into your traveller’s content to supplement your own. This allows you to achieve a more personal and authentic feel to your marketing strategy at scale. It also helps build trust within your brand. Look at Instagram. Its users are posting 95 million images a day with nearly 500 million images in a year dedicated to travel. Travellers enjoy sharing their journeys and share hidden treasures they ‘discover’ that are tucked away from your typical tourist areas. What can you add to your products that creates that sense of discovery?

Episode Description

DigiTourShow #013

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