13: Earn Trust With Earned Content

What this episode covers

Earned content is when you tap into your traveller’s content to supplement your own. This allows you to achieve a more personal and authentic feel to your marketing strategy at scale. It also helps build trust within your brand. Look at Instagram. Its users are posting 95 million images a day with nearly 500 million images in a year dedicated to travel. Travellers enjoy sharing their journeys and share hidden treasures they ‘discover’ that are tucked away from your typical tourist areas. What can you add to your products that creates that sense of discovery?

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