#13 EMOTIONALES MARKETING IM SPORTUMFELD

What this episode covers

Emotionen sind der Schlüssel zur echten Fan- und Kundenbindung – im Sport genauso wie im E-Commerce. In dieser Folge tauchen wir mit Luca vom Karlsruher SC in die Welt des emotionalen Marketings ein. Wir sprechen über emotionale Kampagnen, die Macht von Merchandise und digitale Strategien, die Nähe schaffen. Außerdem erfährst du, welche Erfolgsrezepte aus dem Sportmarketing auch für andere Branchen funktionieren – und wie die Zukunft der Fanbindung beim KSC aussieht. Viel Spaß beim Zuhören! 🎧

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How long is this episode of BEYOND THE CART?

This episode is 23 minutes long.

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This episode was published on March 13, 2025.

What is this episode about?

Emotionen sind der Schlüssel zur echten Fan- und Kundenbindung – im Sport genauso wie im E-Commerce. In dieser Folge tauchen wir mit Luca vom Karlsruher SC in die Welt des emotionalen Marketings ein. Wir sprechen über emotionale Kampagnen, die Macht...

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