#13 Fernando Pages Ruiz is a builder and author of “Building an affordable house”.

Over a 30-year career in construction, Fernando Ruiz has become a dedicated proponent of building innovations and their relationship with affordable housing. He is the author of Building an affordable house which became clear in our conversation is not the same as building a cheap or poorly performing house. Fernando’s fundamental goal is to use his understanding of the rules contained in building codes, science, and value engineering to break the norms of our traditional thinking, to build homes that are attainable yet still essentially meet the needs and aspirations of his clients. It became clear to me that our building philosophies are aligned with each other. First, set a goal for each project, develop design parameters and principals for the project, and determine the most cost-effective way to achieve the goal. My goals often revolve around how the home performs and Fernando’s revolve around affordability, but you will see that regardless, our paths intersect.Fernando on LinkedInBuilding Affordable WebsiteBuilding Affordable on YouTubeFernando on FacebookFarndon on Instagram