EPISODE · Apr 7, 2019 · 22 MIN

#13 Framing

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Die Macht der Bilder und Metaphern - sie gilt auch in der Wirtschaft. Und wir alle nutzen sie, wenn auch häufig unbewusst. Bewusst genutzt, hat sie sich einen - manchmal zweifelhaften - Namen unter dem Begriff "Framing" gemacht. "Framing" hilft das Gesagte ins rechte Licht zu rücken - gegenüber Kunden, Kollegen und Vorgesetzten. Wie das geht und ob das moralisch wirklich so verwerflich ist, das diskutieren Michael Stiller und Jan Scholzen in Folge #13 ihres Podcast "Aus dem Maschinenraum für Marketing & Vertrieb". Diskutieren Sie auch gerne mit uns: [email protected] oder [email protected]. Folge direkt herunterladen

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#13 Framing

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