#13: Growth in Uncertain Times: Jane Crisan on Leading Rain the Growth Agency

Jane Crisan, CEO of Rain the Growth Agency, joins co-hosts Olivia Morley and Brian Wieser to discuss how independent agencies are navigating market uncertainty, balancing media and creative, and leveraging technology to drive client growth.Jane shares her journey from leading digital practices at holding company agencies to taking the helm at Rain, a Portland-based, female-led independent agency. She talks about Rain’s performance-driven approach, the importance of integrating creative and media strategies, and how the agency’s proprietary technology infrastructure supports speed and agility in today’s complex environment.Plus, Olivia and Brian discuss Coca-Cola’s media account shift to Publicis, Havas’ Q4 earnings and M&A strategy, the FTC’s second request in IPG/Omnicom’s merger review, and what WPP’s plans to break up Kantar signal for the future of market research.Subscribe to the Agency Business newsletter.Reach OutAgency Business works with sponsors, but it’s not pay-to-play. We consider guests who are decision-makers at the highest level of their agencies. We’d love to feature more women and leaders of color—if that's you or someone you know, please reach out:📩 Brian at [email protected]📩 Olivia at [email protected] Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.A Note From Our SponsorThis episode is sponsored by Ebiquity. Picture this: complete confidence that every dollar of your media budget is working as hard as possible. That's what Ebiquity delivers. They are the world's leading media investment analysts, helping global brands turn media complexity into competitive advantage. Through independent, data-driven analysis, they identify inefficiencies, create transparency, and unlock hidden value in your media investments. Over 80 of the world's largest advertisers trust Ebiquity for a reason. Visit ebiquity.com today and discover how they can help your brand.