#13: Hazel Yap, Co-Founder & COO, Serious Media: Has Influencer Marketing Peaked — or Is the Real Test Just Beginning?

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Hazel Yap, Co-Founder & COO, Serious Media, dives into the saturation of Southeast Asian’s influencer marketing, the causes behind the diminishing trust among consumers and how brands can overcome this sharp turn.  For more information about Southeast Asian Influencer Marketing, please visit my blog page Guest Bio: Hazel Yap is the Co-Founder and Chief Operating Officer of Serious Media, a digital marketing agency that helps brands craft impactful stories and strategic campaigns. With nearly two decades of experience in marketing and brand strategy, she has worked with global brands and businesses to build meaningful connections with their audiences.Beyond marketing, Hazel is also a certified Nature and Forest Therapy Guide, where she integrates mindfulness and nature-based practices to help individuals reconnect with themselves and manage stress. Her work bridges the worlds of business, storytelling, and well-being, encouraging professionals to pursue sustainable growth while maintaining balance and clarity in their lives. Music Used in this Episode: - Background Music - oOsongOo [Link]- News Logo 1 - moodmode [Link] For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠, ⁠Apple Podcasts⁠, ⁠YouTube⁠ and ⁠BlogPage⁠.