13. How representative is your brand, really? A conversation with Gradient

We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress. How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech & AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery. Our conversation will cover: What is the current state of representation and marketing from a diversity and inclusion standpoint? What are examples of major brands or industries that have been making strides in these categories? How to build customer intimacy through listening and observation The importance of authentically and sincerely expressing your brand’s core purpose How brands can start building stories around people who have traditionally been underrepresented and underserved How the Implicit Association Test can help you recognize and address your blind spots Get the episode transcript here Get the Inclusion & Marketing newsletter