13. How to Create a Program That Sells Itself

I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.In this episode, you'll hear… 04:39 - Why you should keep your product offerings focused07:12 - How you can show up differently than others in your niche10:03 - Making sure your product works for your customers20:25 - Offering ONLY what your customer needs23:38 - Pricing your product effectively26:51 - How to build your product to scale over time28:50 - Beta-testing your product34:36 - Selling your full-price productRESOURCES: Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oytTry Canva here: canva.com/join/tbq-wth-fprCreate a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqzWatch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshopCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER