13 - How to Run a B2B SaaS Webinar That Books Sales Calls or Closes Revenue

B2B SaaS webinars all tend to follow the same script. Marketers see everyone else doing it the same way, and they assume it's based on a SaaS marketing strategy that's been perfected. Actually, these webinars are only effective in a brand-building effort that is content with results later - maybe much later. They info-dump on the attendees, and then trust that if any of that info becomes important to those people at some future time, they'll consider the company doing the webinar for a solution. But what if the bar didn't have to be so low? What if it were possible to run a single webinar, over and over again with new leads, that consistently moved people to the action you wanted them to take - whether that was enrolling as a customer, converting from free to paid, or getting into a highly qualified call with a salesperson? Those results are possible. This podcast will show you some of the principles I used to create a webinar that produced amazing results for a company that was struggling in 2023. Follow Andrew's Socials: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠X (fmrly Twitter)⁠ | ⁠Threads⁠ | ⁠Profit Automation⁠