13: Inside the Biggest Nonfiction Book Launch in History: What Hormozi Did Right (and What You Can Steal)

One of the biggest fears authors face: What if no one buys my book?In this episode, we unpack the launch that broke the internet: Alex Hormozi’s $100M Leads rollout—and how it shattered expectations for what a nonfiction book launch could look like.But here’s the thing: you don’t need millions of dollars or a publicity team to apply these principles.You’ll learn:How Hormozi made his book the event (not just a release)What he did before launch day that made all the differenceAnd how you can borrow the same psychology to position your book📣 Tune in, take notes, and start thinking like a marketer—not just a writer.Then download your free ChatGPT prompts here.