#13: KeyClub, das Bonusprogramm der UBS - Loyalty Talk

What this episode covers

In dieser Episode des Loyalty Talk Podcast ist Marc Tutzauer zu Gast. Marc ist Head of KeyClub & Partnership Marketing bei der UBS Switzerland AG. Die UBS hat den KeyClub bereits 1994 ins Leben gerufen und gehört damit zu den Pionieren im Loyalty Marketing in der Schweiz. Im Loyalty Talk sprechen wir über die Faszination des Loyalty-Marketing und dessen Relevanz für Kunden und Unternehmen. Zudem erläutert Marc wie UBS die Programmteilnehmer bearbeitet, welche Rolle Marketing Automation dabei spielt, wie der UBS KeyClub organisatorisch aufgestellt ist und wie der Erfolg des Programms gemessen wird. Nicht fehlen dürfen auch die Themen Erfolgsfaktoren, Herausforderungen und Trends im Loyalty-Marketing. Weiterführende Links: UBS: www.ubs.com UBS KeyClub: www.ubs.com/ch/de/private/keyclub Marc Tutzauer auf LinkedIn: www.linkedin.com/in/marc-tutzauer Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 51 minutes long.

When was this Loyalty Talk episode published?

This episode was published on March 25, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast ist Marc Tutzauer zu Gast. Marc ist Head of KeyClub & Partnership Marketing bei der UBS Switzerland AG. Die UBS hat den KeyClub bereits 1994 ins Leben gerufen und gehört damit zu den Pionieren im Loyalty...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.