13. La transformación digital en las pymes de América Latina: más allá de la tecnología

En este episodio del CLADEA PODCAST, Juan Carlos Sosa Varela, PhD, y Julianna Ramírez Lozano analizan los desafíos y oportunidades que enfrentan las pymes latinoamericanas en su camino hacia la transformación digital. Más allá de la adopción tecnológica, se discuten factores clave como la cultura organizacional, el liderazgo, la sostenibilidad y la inclusión en este proceso de cambio.

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13. La transformación digital en las pymes de América Latina: más allá de la tecnología

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