13 Leaders Predict the Future of Short Term Rentals at VRMA (2026 Trends)

Traditional search is dying. The "Great Reset" is over. And if you are still running your business like a hobby, 2026 is going to be a wake-up call.To kick off Season 21 of The Accommodation Show, I took the microphone to the floor of VRMA International in Las Vegas to ask 14 of the smartest people in the industry one single question:"What is the #1 trend operators need to look out for in 2026?"📋 In this episode, we discuss:00:00 - Miles Hobson (Hospitable) on Human Connection in AI 01:31 - Heather Bayer: Implementing AI Pragmatically 03:38 - Benjamin Coleman: Revenue Management & Ancillary Upsells 05:35 - Patryk Swietek: The Rise of the "All-Inclusive" Concierge 07:42 - Yair Holtzer (Guesty): The Fight for Quality Inventory 09:50 - Matthew Tesdall: Influencer Marketing for Destination Markets 11:43 - Margot Schmorak (Hostfully): Professionalizing & The Maturity Model 14:23 - Annie Sloan (The Host Co): Why Keywords are Dead (Contextual Search)17:55 - Ashley Ching (Inhaven): The Missing Quality Framework 20:08 - Simon Seroussi (So Suite): Pruning Properties for Profitability 22:28 - Jeff Iloulian (HostGPO): Standardization & Guest Expectations 24:42 - Jacobie Olin (C2G Advisors): M&A Trends & Fixing Churn 27:35 - Richie Khandelwal (PriceLabs): Visibility in the Age of LLMs30:00 - Julie Brinkman (Beyond): AI#HospitalityLeadership #SystemiseToScale #STRGrowthSHOW LINKSDon't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community: https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊 Hotel - BNB - STR Owners! 🥊 Need more direct bookings or a brand new website? The trusted tech partner you can count on. We deliver results. 🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.