13: Master Influencer Marketing in Tech Sales with Scotty Scheller

In this episode of The Sell That Saas Podcast, I chop it up with my good friend and influencer marketing expert, Scotty Sheller. We talk about how to build authentic content, break into influencer campaigns, and effectively merge your passions with your career. Scotty shares his journey from creating free content to landing massive brand partnerships with names like Cuts Clothing, Built, and Nike. We also discuss: - How to balance content creation with a 9-to-5. - Why authenticity is key in influencer marketing. - Tips for scaling your tech sales career through creative strategies. - Real monetization techniques for creators. Whether you're in SaaS, software sales, or just want to learn how to grow your brand, this episode is packed with insights you can’t afford to miss. #saas #techsales #sdr #ae #influencermarketing #contentcreation #growthmindset #performancemarketing #emailmarketing #digitalmarketing #influencermarketing #leadgenerationCHAPTERS:00:00 - Intro01:10 - Scotty's Current Projects05:18 - Monetizing Your Influence13:02 - Stepping Out in Faith16:25 - Starting with Free Content19:45 - B2B Influencer Marketing Gaps22:14 - Evaluating Brand Deals23:56 - Value of Testimonials in Marketing29:05 - Managing Multiple Brand Deals32:50 - Securing Big Brand Partnerships37:08 - Understanding Influencer Contracts39:40 - Best Clothing Brands for Influencers41:25 - Measuring Success as an Influencer45:56 - Breaking the Paycheck Cycle51:14 - Defining Your Financial Goals53:37 - Using Money to Generate More Income55:30 - Starting Without Expensive Equipment57:14 - Networking with Successful Individuals1:00:20 - Earning Potential as a Micro-Influencer1:03:06 - Investing in Yourself1:03:58 - Connecting with Scotty1:05:48 - OutroScotty is a major brand influencer for brands such as Bylt Basics, Tomahawk Shades, Manscaped, and many others. Lastly, the SellthatSaaS podcast also just released our first cold calling guide that will help you crush it on the phones. Get yours here!