#13 - Mitch Whitson
from So You Want To Be A Contractor? Hosted by Mike Fisher
My guest on this episode is Mitch Whitson with California Filtration Specialists and Whitson Contracting & Management. Mitch has carved out a unique spot in the marketplace as both a generalist and a specialist. Because of the unique challenges of weather and rain in Southern California, there is a growing need for contractors who also have expertise and experience in water filtration and treatment. 00:00 - Intro - Getting started in the industry 07:29 - Current operational specialty 15:30 - Taking ownership of the full project ● Storm water and general construction 19:32 - What lead to specializing in storm water treatment ● Capitalizing on California waste legislation ● Using a proof of concept case study from the east coast 29:26 - Getting acceptance and combating competition 36:47 - Building relevancy in the market, in the midst of climate change and dealing with water shortages 42:52 - Looking to the future ● Gaining market share ● Don’t say no ● Finding good talent 48:17 - Marketing and social media ● How to get in touch with Mitchel 59:30 - Outro
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