13. My Interview With Jody Halsted: The Power of Content to Build Your Business

What does being a successful marketer online look like? This question often conjures up an image of big Instagram numbers and viral content. But what if that’s not the point?I’m so happy to talk to my good friend Jody Halsted today. Jody runs an amazing company called Ireland Family Vacations and an award winning podcast  where she covers all things Ireland for your next vacation.Now here’s the thing. I needed help understanding which parts of my marketing were working, which ones weren't, and I was on the fence about starting a podcast of my own. I couldn't figure it all out on my own, so I knew Jody was one to ask!Jody and I go deep today and chat about the philosophy that drives her business. We discuss finding success online without chasing numbers or virality, creating content that Google AND future customers will love, and winning over Google with great SEO.  This is an inspiring chat about looking at one of the biggest business mistakes practice owners make - paying too much for marketing and chasing meaningless numbers. The beautiful thing? Jody talks about it without losing the magic that makes us love what we do in the first place. Join us, listen in, and enjoy!Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.