13 – Navigating Innovative Approaches to the Future of B2B SaaS Marketing with iExcel’s Chris Rodriguez

Your host, Liudmila Kiseleva, talks with the CEO of iExcel, Chris Rodriguez. Chris's story is a symphony of unexpected turns, starting as a music major and then orchestrating his way into the digital marketing arena. His early days in the music industry during the 2000s were marked by hands-on community management and email marketing, setting the stage for his future expertise.Chris's narrative took a geographical and professional leap from the music industry to tech startups, with New York City serving as his initial playground. Eventually, he found his rhythm in Washington DC, where he faced the dual challenge and reward of working alongside young professionals and accelerating his career in the tech industry.The founding of iExcel was a pivotal moment in Chris's career. He described the agency as a digital marketing powerhouse with a knack for solving complex marketing puzzles. iExcel's expertise spans various verticals, including legal technology, sports technology, and edtech. Chris's journey from an individual consultant to the head of a professional consultancy is a testament to his dedication and the collective passion of his team.To learn more about Chris's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Liudmila's work? Check out her website HERE.