13. Navigating the Customer Journey and Funnels with Rogé Galmish

Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five.  Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms.  Today's episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year. In this episode, we discuss:    [2:25] Rogé's journey into the online space [3:25] Kajabi overview and benefits [6:20] The different types of funnels and automation  [10:39] How to avoid missed opportunities using freebies [12:13] The importance of optimizing your funnels  [19:47] Recommendations of what to include in freebies [30:16] How to prepare for the holiday season and slow seasons [35:33] Avoiding overwhelming when building your funnel   Resources mentioned:   Connect with Rogé Galmish: Website Instagram Facebook Funnel Foundations Freebie    Connect with Ninety Five Media: Website  Instagram