#13: Putting consumer-first strategies at work

In this episode, we have Tana Davila, Chief Marketing Officer at P. F. Chang’s, talking about the importance of adopting technology for the growth of the brand, and how understanding the trend adoption curve can help brands tap into customer sentiments and sustain brand identity and credibility. Speaker Bio Tana Davila comes with 20 years of tangible experience in the marketing space. Throughout her tenure as a marketing maestro, Tana has garnered great rewards and laurels for her work, built strong teams across industries and has gained significant appreciation from peers and experts. Having pursued Business Law and MBA academically, Tana’s quite passionate about devising high-impact brand strategies and forming seamless customer journeys to boost LTV. In 2021, Tana was listed amidst the ‘Top Women in Restaurant Technology’. Follow Tana on LinkedIn! __   Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here