#13 瑞幸满分文案，一个「文科生」如何打败AI

这期缘起我看在小红书刷到瑞幸咖啡和《长安的荔枝》联名文案刷屏了，有人说这是瑞幸的满分文案，有人说因为这个文案买了瑞幸，但争议也在评论区，有人问：这是不是AI写的文案？还有人求文案的提示词这个文案的作者恰好是我尊贵的前同事，中国最好的文案大师之一（我心里认定的）——何帆。何帆也是Grid Coffee早期的品牌操盘手，促成了Grid Coffee与GUCCI的联名营销。她在2024年年底单飞组了工作室，瑞幸就是她的客户之一，此前，瑞幸和褚橙的联名以及和茉莉花的应季品文案都出自她之手。何帆说她的文案是AI绝对写不出来的文案，因为更有人味。为了佐证这个观点，我分别用现在最流行的两款大模型重新生成，结果如下文案 1：一骑红尘妃子笑，无人知是荔枝来。当盛唐的繁华遇上瑞幸的匠心，我们为您呈现一杯穿越千年的美味——瑞幸·荔枝瑞纳冰。精选新鲜荔枝，搭配瑞幸经典咖啡，荔枝的清甜与咖啡的醇...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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#13 瑞幸满分文案，一个「文科生」如何打败AI

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