13 Simple Strategies to Quickly Raise Money for BONKERS Ideas, Win Insane PR for FREE and 10x Creativity on 10x Less Budget - Leo Taylor YUMBUG

Making bugs mainstream is a brilliantly bonkers idea.I love brilliantly bonkers people.This Poddy was bonkers and brilliantyummy wisdom left me bug-eyed n’ bonked outLeo is an EXCEPTIONALLY bright visionaryLeo sees bugs on bougie small plate menus in Shoredtich,Cricket Con Carne demolished on hungover Boxing Days in GlasgowAnd, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)YUMBUG is backed by the genius Ollie, the man behind BOTIVOAnd, James Watt founder of BrewDogThis is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck) ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   ON THE MENU:YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugsThe American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoiaWhy You Must Treat an Investor Like a CustomerThe Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and foundersThe “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise shipRory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink foundersEmotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous EmpathyPaul Graham Do Things That Don’t Scale Create a great memorable first experienceShallow experience vs depth of experienceWhy sweat the small stuff is bad advice for brands: It matters argument vs it matters most80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?Perceived value vs actual value: Does Design Really Matter?  👌