13. Sometimes saying "No" to work can lead to bigger profits.

In today's episode, Bill talks about how he is turning down work from a client of his in order to get even bigger profits down the road.  In any business, it is easy to get distracted with chasing money from business that is related yours - but it is not the primary work your company does. As with his cleaning company, Bill was continually enticed to add on things like carpet cleaning and window washing. But those related businesses pulled time and resources away from his primary business of cleaning homes and offices. Staying focused helps drive growth and also ingratiates you to your customers.