13. Stand out with a Twist - special guest Julie Cottineau

Julie's "Life after corporate" story 01:15 The basics of branding: What doe it take to build a memorable brand? 07:54 When in the launch process should you be focusing on building out your brand? 09:24 What are the elements of a brand that really stands out? 11:04 The Great Do-Over story 14:19 Bring in your personal twist! 17:37 Twisting in a global downturn 20:40 Twist your offerings, twist your target 22:26 Twisting for the greater good: should businesses step up during the pandemic? 26:05 The world needs your gift! 29:02   Contact Julie, visit the BrandTwist websites, get the Twist Book 31:27   Times of great disruption can breed great innovation 33:47 https://www.brandtwist.com/ Get Julie's Brand Booster: 30-minute Strategy Sessions – only $50 (on sale from $150) with a portion of the proceeds going to Doctors without Borders. Sign up here. Get Julie's best-selling TWIST book,on Amazon   the Kindle version is on sale for $2.99. Connect: https://newbizquiz.com/0 Join: https://www.facebook.com/groups/launchlabforwomenentrepreneurs/