13 - Strategic financial planning, direction, destination, risk management

We meet David Thomas, my new best friend in finance. A highly skilled alongsider with a gentle tone and steely discipline available when necessary. Financial strategy starts with asking where to and why? Keeping it simple is key. This is beyond 'bean counting' and more about motivation and mastering the performance levers of your business or organisation.This will demystify the subject and provide some refreshing pointers for new and more experienced hands.