#13 The Benefits of Good Lead Management Systems with Larry White, CEO of Interlynx

As we are in the COVID-19 jungle and are unable to meet face-to-face, finding new technologies that can get your product to customers may be just what you’re looking for. Today’s guest on the Where's Willie Podcast is Larry White. As CEO of Interlynx Systems, he might be able to help with the new challenges brought to the manufacturing industry by COVID-19. Interlynx is a sales lead management system that provides beautifully crafted sales leads every month. Their primary goal is to foster a better relationship between the manufacturer and distributor when it comes to lead management and they do this by optimizing and automating communications between the two that usually cause tension. Specifically, Interlynx offers lead management systems that provide data to each party that helps them more effectively pursue sales leads. We kick things off today hearing about how Larry got into the business of sales lead systems and then hear about some context regarding the logistics behind manufacturing a product and then distributing it to clients. Larry talks about the roles of each party and he lists some of the reasons they might not synchronize and how this affects the service they provide to customers. He gets into the ways that his product intervenes at each step to resolve these issues and the benefits this provides. Finally, we look at the current crisis and consider how manufacturers using a distribution model could solve the problem of growing using Larry’s services in the coming months. This leads to the subject of charitable work and Larry touches on some of the awesome community work he has already been doing as well as how he plans to extend it at present. Tune in and hear all about the benefits of lead management software to manufacturers, distributors, and customers from somebody that knows the business inside out! Learn more about your ad choices. Visit megaphone.fm/adchoices