#13 The Erin Balsa Route

Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three. In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenuity behind creating her on-demand course library. Nick and Erin talk about the mental toll of solopreneurship, the power of community, and the eternal quest to manage work and life.(00:00) What actually is thought leadership?(06:00) Riding the ups and downs of running a business of one(08:18) Juggling family and work when hitting a low(15:17) Why networking and finding support is crucial for solopreneurs(26:06) Supporting execution through people, process, and strategy(34:04) Understanding and helping others through coaching(36:59) What Erin’s planning to build--Follow Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa/Subscribe to Leading Thoughts: https://hausofbold.com/newsletter/ --Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/