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May 23, 2017 22 min

13. The Marketing

from See You on the Bookshelf Hosted by See You on the Bookshelf

We’ve talked a bit about marketing in past episodes; this week we go more in depth with Julia Teece from Penguin Random House (UK) and Alexis Watts from Penguin Young Readers (US). We talk about how Marketing works with Publicity on a campaign, about selling into Schools and Libraries through both in-person events and the online Penguin Sneak Peek (such as this video for Spring 2017 featuring See You in the Cosmos), and about awards and the longer sales cycle for children’s books. Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/13-the-marketing/

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13. The Marketing

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This episode was published on May 23, 2017.

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