#13 The Pest Control Business: Why It’s NOT About Killing Bugs | Kevin Citarella

In this episode, Nicole Alicea sits down with Kevin Citarella, founder of Citarella Pest Control, to break down what it really takes to build and scale a successful service-based business.Kevin shares why the pest control business is not about killing bugs—it’s about people, relationships, and delivering consistent customer value.With experience building multiple pest control companies from the ground up, Kevin walks through the real-world playbook behind starting, growing, and sustaining a service business.In this episode, you’ll learn:• How to start a pest control business from scratch• The licenses, training, and certifications required• Why customer service—not the service itself—drives growth• How to build a referral-driven business model• The logistics of scaling a local service companyKevin also shares insights on team training, territory management, and how he built a business that thrives on relationships and reputation.Produced by David “Fingers” Bell and Nicole Valentin Alicea.