13: There's a Big Difference In These Styles of Marketing

In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business. They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term. Key Takeaways: Demystifying direct response marketing and branding (00:23) Content marketing and why it works so good (02:48) Picking both the top and bottom pieces of the pyramid (06:50) Bringing your brand to the forefront (11:20) Mastering effective content creation (12:12) The client lifetime value is everything (14:43) A great case in point of ROI from content based marketing (15:34) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim: Schedule A Call Facebook Instagram LinkedIn Connect with Randy: Facebook Instagram -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!