(13) vaude: In- & outsourcing to rent out outdoor equipment

What do you do if you need to solve a problem you are not familiar with? You learn new skills. Or you ask for help. It’s the same for companies testing a new proposition. So, you have to decide what are the things you do internally and what are the things you ask others for support. In this episode, Robert Klauer tells us how vaude – a German outdoor equipment manufacturer– split the work for running its renting proposition.